Archive for the ‘In the News’ Category

Toyota Launches Global Mobility Campaign with Paralympic Games

Friday, November 3rd, 2017
toyota start your impossible campaign banner

Toyota prides itself on being a brand that strives for equality for all and helping everyone achieve their impossible dream, regardless of impairments. In celebration of Toyota’s eight-year global sponsorship of The Olympic and Paralympic Games, Toyota is launching its first ever global marketing campaign about mobility, called “Start Your Impossible”.  (more…)

Denny Hamlin to Defend Daytona 500 Title in 2018 Toyota Camry

Friday, February 24th, 2017
Toyota Nascar Daytona 500

For longtime fans of NASCAR, Toyota certainly needs no introduction. After all, one of our drivers, Denny Hamlin, is the reigning champ of the famed Daytona 500. However, with the race set to occur this coming Sunday, and with the 2018 Toyota Camry making its first appearance on the track, it felt like a good time to reintroduce the NASCAR wing of Toyota Motorsports. (more…)

Holiday Light Displays around Janesville WI

Thursday, December 15th, 2016
Where to see the Best Holiday Lights in Wisconsin

Where to see the Best Holiday Lights in Wisconsin

One of the most magical parts of the holiday season is the holiday light displays that we see popping up all over the place. From the decorations in our neighborhood, to the displays in shop windows, our streets never look so good as when they have twinkle lights winking at us from all angles. And in honor of this beloved holiday tradition, we’re showing you where to see the best holiday lights in Wisconsin.


Where to find some Holiday Cheer near Janesville WI

Friday, December 2nd, 2016
Holiday Events and Festivals Janesville WI

Holiday Events and Festivals Janesville WI

The holidays are here and we’re excited to show you all the fun and holiday-themed activities that are in store for you in the Janesville area! Our list of holiday events and festivals in Janesville, WI is sure to get you in the spirit and spread some holiday cheer this winter!


2018 Toyota CH-R Debut Information

Monday, November 28th, 2016
2018 Toyota CH-R Performance and Design Specs

2018 Toyota CH-R Performance and Design Specs

The 2018 Toyota CH-R performance and design specs were recently revealed at the Los Angeles Convention Center during the LA Auto Show. This new model ushers in an exciting chapter in the Toyota story. Stylish, high-tech, and athletic, the all-new 2018 CH-R – or, Coupe High-Rider – is excitement and adventure packed into one stylish exterior. Take a peek at what this vehicle has in store.


2017 Toyota Corolla Commercial Features Lesley Gore Song

Friday, October 7th, 2016

What Song is Playing in the 2017 Toyota Corolla Commercial?

What are the most memorable commercials? The catchy ones that stick in our heads. Even if we don’t know the songs, we find that they are instantly recognizable when we hear them through a different medium. And we often find ourselves humming them throughout the day without realizing where we picked them up. Well for us at Hesser Toyota, the new Toyota Corolla commercial is on constant repeat. But, what song is playing in the 2017 Toyota Corolla commercial?


Things to Do in Janesville WI During October

Wednesday, October 5th, 2016
Best October Events and Festivals Janesville WI

Best October Events and Festivals Janesville WI

We’re looking forward to a great fall season here at Hesser Toyota in Janesville, WI. Wisconsin is such a picturesque place to live during the fall. We have all the best of fall — changing leaves, sweater weather, and tons of pumpkin patches to go to! So in honor of this October, we’re putting together a list of the best October events and festivals in Janesville, WI. Our list includes traditional fall activities like a corn maze, but also more interesting events like a murder mystery activity and a musical interactive experience!


Best Toyota Instagram posts this month

Thursday, July 28th, 2016
Toyota Instagram best of july mirai

Best Toyota Instagram posts

There’s always a ton of stuff going on in the Toyota brand. Whether it’s new and upcoming models, innovative technology or getting involved in communities, there’s always something interesting happening with this automotive giant. If you haven’t already, we here at Hesser Toyota highly recommend checking out the brand’s Instagram, @toyotausa, which showcases all of the brand’s events, releases and more. Here are a few of our favorite posts from the month of July! (more…)

What does the 2017 Toyota Corolla look like?

Wednesday, April 6th, 2016

2017 Toyota Corolla photos

Surprise! Not only is Toyota releasing a new 2017 Corolla trim, it’s also releasing its 50th Anniversary Special Edition Corolla in honor of the vehicle’s award-winning performance and history. Our team at Hesser Toyota is sharing some of the 2017 Toyota Corolla photos to get prospective car buyers and collectors amped up for each model’s release dates. (more…)

Scion models getting rolled into Toyota portfolio

Friday, February 26th, 2016

What will happen to Scion models remaining at dealerships?

After more than 10 years and many happy customers, Toyota has decided to combine Scion and Toyota operations under the Toyota umbrella. The automaker feels that by combining its unique, youth-oriented Scion brand with the power of Toyota it will better able to serve customers and keep the Scion vehicles on the road. In the time Scion was a separate brand, it sold more than a million cars to with about half going to the most coveted demographic of buyers, the under 35 years old crowd. This may leave people wondering what will happen to Scion models remaining at dealerships like Hesser Toyota as well as in the future. (more…)