Disclaimers

1 Vehicle may be in transit. Contact dealer to confirm availability date.
2 Manufacturer's Suggested Retail Price, includes the Delivery, Processing and Handling. (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary. Prices may vary depending on installed packages and accessories.
3 *All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. The prices shown above, may vary from region to region, as will incentives, and are subject to change. Vehicle information is based off standard equipment and may vary from vehicle to vehicle. Call or email for complete vehicle specific information. **All prices plus, tax, title, license and $125 Wisconsin service fee. MSRP may not represent actual sale price. When manufacture rebate applied in sale price on new vehicles, everyone qualifies for that rebate. Fuel economy mileage per EPA estimates
4 Extra-cost color.
5 Installed MSRP is the Manufacturer's Suggested Retail Price for accessories installed by the manufacturer. Actual prices for dealer installed accessories may vary. Please see your local Toyota dealer for pricing. Prices and product availability are subject to change without notice.$1,195 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,395 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,795 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid).
6 Automatic High Beams operate at speeds above 21 mph. See Owner’s Manual for instruction and limitations.
7 Apps and services are subject to change at any time without notice. Data charges may apply. Apple CarPlay® functionality requires a compatible iPhone® connected wirelessly to the vehicle. Apple CarPlay® is a registered trademark of Apple Inc.
8 To wirelessly use Android Auto on your car display, you need a compatible Android smartphone with an active data plan. You can check which smartphones are compatible at https://www.android.com/auto/compatibility/. Operability depends on network availability, a cellular connection and GPS signal. Services subject to change at any time without notice. Data charges may apply. To learn more, go to https://www.toyota.com/audio-multimedia/. To learn more about Toyota's Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/support/privacy-notice/.
9 May not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like models.
10 A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier. The Bluetooth® word mark and logos are registered trademarks of Bluetooth SIG, Inc. Use of such marks by Toyota is under license.
11 Trial length and service availability may vary by model, model year or trim. Service will automatically stop at the end of your trial subscription period unless you decide to continue service. If you do not wish to enjoy your trial, you can cancel by calling the number below. All SiriusXM services require a subscription, each sold separately by SiriusXM after the trial period. Service subject to the SiriusXM Customer Agreement and Privacy Policy; visit www.siriusxm.com to see complete terms and how to cancel which includes calling 1-866-635-2349. Some services and features are subject to device capabilities and location availability. All fees, content and features are subject to change. SiriusXM, Pandora and all related logos are trademarks of Sirius XM Radio Inc. and its respective subsidiaries.
12 SiriusXM® services require a subscription after trial period. See SiriusXM Customer Agreement for complete terms at www.siriusxm.com.
13 SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
14 Front and Rear Parking Assist with Automatic Braking (PA w/AB) may warn drivers of, and potentially brake for front and rear collisions with certain objects when traveling at low speeds. Drivers should visually confirm clearance during use. See Owner’s Manual for instructions and limitations.
15 The Rear-Seat Reminder does not sense objects in the rear seat. The Rear-Seat Reminder is designed to recognize a unique rear-door opening pattern that may be consistent with an object being placed in the rear seating area. See Owner’s Manual for additional details.
16 Do not rely exclusively on Safe Exit Assist. Always look for approaching traffic before exiting the vehicle. See Owner’s Manual for limitations.
17 Vehicle Stability Control is not a substitute for safe and attentive driving practices. Factors including speed, road conditions, weather and steering input can affect whether VSC will be effective. See Owner’s Manual for limitations.
18 Brake Assist is designed to help the driver take advantage of ABS and is not a substitute for safe driving practices. Braking effectiveness also depends on proper vehicle maintenance, tire and road conditions. See Owner’s Manual for additional limitations and details.
19 Smart Stop Technology® will reduce power to help the brakes bring vehicle to a stop during certain contemporaneous brake and accelerator pedal applications. See Owner's Manual for limitations.
20 The Tire Pressure Monitor System alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See Owner's Manual for limitations and details.
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2023 Toyota Prius
$34,622
(608) 754-7754
Confirm Availability

2023 Toyota Prius (XLE AWD-Prius)

Sale Pending; Vehicle may be in transit. Contact dealer to confirm availability.

49/50 mpg
In-Transit1
MSRP2
$34,622
Vehicle selling price3
$34,622
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DETAILS

VIN
 JTDADABUXP3002877
Dealer
 Hesser Toyota
Type
 New
Year
 2023
Make
 Toyota
Model
 Prius
Certified
 No
Trim
 XLE AWD
Body
 Hatchback
Body Style
 Hatchback
Style
 XLE AWD
Transmission
 ECVT
Doors
 4
Cylinders
 4
Displacement
 2.0L
Description
 2.0L 4-Cyl. Gas/Electric Hybrid Engine
Drivetrain
 AWD
Fuel Type
 G
Exterior Color
 Wind Chill Pearl4
Interior Color
 Lt. Gray
EPA City
 49
EPA Highway
 50

EQUIPMENT DETAIL

Installed Packages & Accessories
Total $1,232
  • Rear Bumper Applique
    $69
  • 50 State Emissions
    50 State Emissions
    $0
  • Special Color
    Special Color
    $425
  • All-Weather Floor Liner Package5
    All-Weather Floor Liner Package includes:
    • All-Weather Floor Liners

    • Cargo Liner

    • (Model Year 2022 Accessory images shown)
    $299
  • Paint Protection Film
    $439

Standard Equipment

Exterior
  • 19-in. alloy wheels and 195/50R19 tires
  • 19-inch alloy wheels
  • Bi-LED Headlights, LED DRLs
  • Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB)6 and auto on/off
  • LED Daytime Running Lights (DRL) with on/off feature
  • LED taillights and stop lights
  • Rain-sensing variable intermittent windshield wipers
  • Rain-Sensing Wipers
  • Roof-mounted shark-fin antenna
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Interior
  • 6-speaker audio system
  • 60/40 split fold-down rear seats with center armrest
  • 60/40 Split Folding Rear Seat
  • 7-in. Multi-Information Display
  • 8-in. Toyota Audio Multimedia w/ 6-Speakers, Wireless Apple CarPlay and Android Auto Compatibility
  • 8-way Power Driver Seat w/Lumbar
  • 8.0-in. Toyota Audio Multimedia with wireless Apple CarPlay®7 & Android Auto™8 compatibility, USB media port,9 five USB charge ports,9 hands-free phone capability and music streaming10 via Bluetooth®10 wireless technology, SiriusXM®11 with 3-month Platinum Plan trial subscription.12 See toyota.com/audio-multimedia for details.
  • Cargo area tonneau cover
  • Center console with armrest and storage compartment
  • Direct Light Illumination
  • Heated Steering Wheel
  • Illumination Notification
  • Qi Wireless Smartphone Charger
  • Rear dome light and cargo area light
  • SiriusXM w/3-Month Platinum Plan Trial
  • SofTex®-trimmed13 front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat
  • SofTex®-trimmed13 heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth®10 hands-free phone controls
  • SofTex-Trimmed Heated Front Seats
  • Two front and two rear cup holders; two front and two rear bottle holders
  • Wireless Android Auto™8 compatability.
  • Wireless Apple CarPlay®7 compatability
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Mechanical And Performance
  • 2.0L DOHC 16V VVT-i 4-Cylinder Engine
  • Brakes: Power-assisted ventilated 12-in. front disc brakes; solid 11-in. rear disc brakes with Electronically Controlled Braking (ECB) system, and Star Safety System
  • Compression Ratio: 14.0:1
  • Drivetrain: Electronic On-Demand All-Wheel Drive (AWD)
  • Drivetrain: Electronically controlled Continuously Variable Transmission (ECVT)
  • Electric Motor: Interior Permanent Magnet Rear Motor (30 kW, 40hp)
  • Electric Motor: Permanent magnet AC synchronous motor (83 kW, 111 hp)
  • Electronic All-Wheel Drive System
  • Emission Rating: SULEV30 Bin 30
  • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i), 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm
  • Hybrid Synergy Drive System, 196 net HP
  • Steering: Electric Power Steering (EPS); power-assisted rack-and-pinion
  • Suspension: Independent MacPherson strut front suspension with stabilizer bars; multi-link rear suspension with stabilizer bars
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Safety And Convenience
  • 3 Door Smart Key System w/Push Button Start
  • Blind Spot Monitor w/Rear Cross-Traffic Alert
  • Connected Services Capable. 4G network dependent. See Toyota.com for details.
  • Eight airbags — includes driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, rear seat-mounted side airbags, and front and rear side curtain airbags
  • Front and Rear Parking Assist with Automatic Braking
  • Front and Rear Parking Assist with Automatic Braking (PA w/AB)14
  • LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on outboard rear seats and tether anchors on all rear seats
  • Rear-Seat Reminder15
  • Safe Exit Assist
  • Safe Exit Assist16
  • Star Safety System™ — includes Enhanced Vehicle Stability Control (VSC),17 Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA)18 and Smart Stop Technology® (SST)19
  • Tire Pressure Monitor System (TPMS)20
  • Toyota Safety Sense 3.0 w/Pre-Collision
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*All pricing and details are believed to be accurate, but we do not warrant or guarantee such accuracy. The prices shown above, may vary from region to region, as will incentives, and are subject to change. Vehicle information is based off standard equipment and may vary from vehicle to vehicle. Call or email for complete vehicle specific information. 
**All prices plus, tax, title, license and $125 Wisconsin service fee. MSRP may not represent actual sale price. When manufacture rebate applied in sale price on new vehicles, everyone qualifies for that rebate. Fuel economy mileage per EPA estimates

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